About

I work at the intersection of design, structure and business thinking.

With a background in marketing within the financial sector, I approach each website from a business perspective: focusing on clarity, purpose and practical outcomes.

The priority is always the same: a website that communicates well, feels intuitive, and remains relevant over time.

Hi

My name is Valeriia Baeva

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Portfolio

Recent projects reflecting a structured, user-focused approach to web design

Hurdle

Designed and built a full website for a UK-based career community, including membership and email subscription features. Structured the user journey to support onboarding and drive sign-ups

See website

McAllister & Co

Created a clean, informative website from scratch to establish the company’s online presence. Focused on clear messaging and a consultation enquiry flow.

See website

Ledu

Designed the website concept and hand-drawn illustrations for an education-focused charity. Created a bright, engaging visual style to support trust and audience connection.

See website

Yoga & Wellness Studio (Demo)

Concept homepage design showcasing class types, audience segments, testimonials, and booking flow. Used a calm palette and light visual style to reflect the brand’s atmosphere.

See demo-website

Career Coach (Demo)

Landing page concept highlighting expertise, service process, and client testimonials. Structured to clearly communicate value and guide users toward enquiry.

See demo-website